We ignite the full potential of the digital and social ecosystem.

We empower strategic engagement across distinct yet critical areas: media buying, geotargeted influencer partnerships, and digital community building. We ensure that organizations establish significant, enduring relationships in a digital world that demands authenticity and relevance.

CASE STUDY

We engage voters and secure victories where it matters most.

In the 2024 election cycle, our targeted media buying helped secure victories for six House Democrats in pivotal races, defending key districts and driving meaningful results. Our expertise in media strategy, placement, and optimization ensures that every dollar spent is maximized for impact.

Read The Case Study Here

Performance Display   

Your Brand, Front and Center

Drive conversions across device, using your specific performance indicators with Performance Display ads. Performance Display ads are graphics on websites, apps, or social media through banners made of text, images, video, and audio.

    • First-and-Third Party Data

    • Retargeting

    • Behavioral

    • Contextual

    • Demographic

    • 250 x 250 – Square

    • 200 x 200 – Small square

    • 468 x 60 – Banner

    • 728 x 90 – Leaderboard

    • 300 x 250 – Inline rectangle

    • 336 x 280 – Large rectangle

    • 120 x 600 – Skyscraper

    • 160 x 600 – Wide skyscraper

    • 300 x 600 – Half-Page ad

    • 970 x 90 – Large leaderboard

Native Display   

Authentic editorial

Inspire trustworthiness with Native Display ads, which match the look, feel and function of the media format in which they appear. Native Display ads are often found in social media feeds, or as recommended content on a web page.

    • First-and-Third Party Data

    • Retargeting

    • Behavioral

    • Contextual

    • Demographic

      • In-feed: Appear in the publisher’s content feed, with a very small “Sponsored” tag underneath.

      • Search: Appear at the top of a search engine, usually above native results, that contain similar results to what the user searched for.

      • Recommendations: Appear as recommended articles at the end of a native article.

      • In-app native: Designed to match the look and feel of the social media or news apps they appear in.

Programmatic Takeovers

unforgettable and bold

Programmatic Takeovers or Skins are typically a 2000×1400 banner ad that surrounds the website content. The banner’s position is fixed so the sides are visible even after scrolling. Skins can be purchased directly from a DSP.

    • First-and-Third Party Data

    • Retargeting

    • Behavioral

    • Contextual

    • Demographic

  • Focus on an event: Excellent for advertising a limited time offer

    Personalize: Ensure that your creative is focusing on your target audience, and works with the rest of the site

    Optimize: Consider the size of screen you’re designing for, and make sure that the ad doesn’t break the site.

Social Mirror Ads

Expand your impact across the web

Raise the power of your social media posts with Social Mirroring: create one post and send it across thousands of websites and apps, where it links back to your post and website.

    • Location

    • Keyword

    • Retargeting Lookalike

    • Pinterest

    • X / Twitter

    • Facebook

    • Instagram

    • Snapchat

    • LinkedIn

    • Reddit

    • TikTok

Connected TV

THE NEXT BIG THING

With Connected TV (CTV), you can serve your ads at the right time, at the right frequency. We provide real-time results to help optimize the campaign and attribute merit to the campaign.

    • Pre-Roll: Before content

    • Mid-Roll: During content

    • Post-Roll: After content

    • Interactive

    • Skippable: After the first 5 seconds

    • Non-Skippable: About 15-30 seconds long

    • Content Owners (MGM, Paramount, Nickelodeon, etc) produce and own shows and movies, and sell inventory during them

    • App Owners build, operate, and manage streaming platforms such as Netflix, Hulu, and Amazon Prime that deliver VOD content. App Owners are sometimes also Content Owners: Netflix, Hulu, and Amazon Prime produce their own original content.

Streaming Audio

Personal, many to one

You’ve got their full attention with Streaming Audio, which automates the selling and insertion of ads in audio content like podcasts, digital radio, and music-streaming services. Streaming audio is to radio like CTV to linear TV: it provides an improved advertiser experience through increased targeting options, superior analytics, and personal, contextual creative. Plus, you’re serving to a captive, fully-engaged audience.

    • First-and-Third Party Data

    • Retargeting

    • Behavioral

    • Contextual

    • Demographic

    • Programmatic: 15-30 seconds long, play every few songs in freemium subs, or at the beginning, middle, or end of a podcast

    • Native: Podcast ads that are read by the host, not the advertiser or voice actor

    • Video: Plays alongside the audio ad

    • Display or Companion Banners: Still images that provide a clickable CTA to the audience and a visual of your brand

Digital Out of Home

Reach any place

Digital Out of Home advertisements appear in physical places, like airports, doctors offices, and cafes, integrating offline, out-of-home advertising with digital elements. By utilizing mobile data, aggregated and anonymized from third-party providers, we’re able to advise on how to plan more efficiently and show attribution for your campaigns.

    • Pre-Roll: Before content

    • Mid-Roll: During content

    • Post-Roll: After content

    • Interactive

    • Skippable: After the first 5 seconds

    • Non-Skippable: About 15-30 seconds long

    • Large Format: Elevated, billboard-esque, found on highways, roads, industrial, and commercial areas.

    • Spectaculars: Live in high traffic, pedestrian areas like Las Vegas and Times Square, very high impact. Oftentimes showing videos.

    • Venue Based and Public Spaces: At eye level in pedestrian areas like malls, doctors, airports, and other commercial spaces.

Direct Mail

exciting and unexpected

Programmatic Direct Mail (PDM) empowers you to efficiently advertise via mail, utilizing your audience’s existing online data to send a physical letter at just the right time. PDM adds automation, targeting, and personalization to your marketing campaigns, as well as fight ad fatigue and general digital fatigue that many of us are facing after constantly using digital tools since the pandemic.

    • First-and-Third Party Data

    • Retargeting

    • Behavioral

    • Contextual

    • Demographic

  • As with every campaign, make sure you have clear, direct, impactful copy.

    • Put your brand name/logo on each side of the mailer.

    • Try to use your best imagery or design to elicit an emotional response: what your customer will feel when they purchase from your brand.

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