The Power of Participation
Shaping the Future of Voter Enagement
As we move further into this election cycle, it is clear that voter engagement remains one of the most powerful tools we possess to shape the future of our democracy. For the team at Spero Studio, entering the voter engagement space this year isn’t just a business decision; it’s a continuation of a lifelong mission to foster genuine connections between communities and the electoral process.
We believe in the potential of every voice and the transformative impact of resonant, hope-driven communication. Voter engagement isn’t just about mobilizing voters for a single election; it’s about building a culture of participation that lasts. My journey through presidential campaigns, congressional races, and corporate communications has taught me that the key to effective voter engagement lies in fostering real connections—especially with communities of color—through deeply personal and relevant communication.
During my time as President Biden’s White House Director of Digital Engagement, I witnessed firsthand how powerful hope-driven communication can be. Our team partnered with cultural icons like LL Cool J, Usher, and Olivia Rodrigo to amplify critical health messages and rally public support around key issues. Whether it was bringing Dr. Fauci to a virtual forum with LL Cool J or hosting D-Nice’s Club Quarantine from the White House, our goal was to meet people where they were—on platforms they trusted—and inspire action. Those moments not only engaged communities but also fostered trust and hope, showing how strategic communication can change lives.
Now, at Spero Studio, we are bringing this same hope-driven approach to the voter engagement space. This year, we’re focusing on using the full potential of the digital and social ecosystem to transform how campaigns and candidates engage with voters. Our work is about more than just sending a message—it’s about turning every message into a dialogue that resonates and inspires. We are leveraging all of the tools in our arsenal, from influencer partnerships to innovative social media campaigns, to create connections that motivate people to act.
One of the lessons I learned during my time leading the African American outreach and advertising program for the Biden campaign is that authentic engagement is key to driving voter turnout. In 2020, our team ran a record $70 million program that resulted in unprecedented Black voter turnout across the country. We learned that hope is what moves people—the belief that their vote can create the change they want to see in the world. This same principle guides our work at Spero Studio, where every campaign we design is rooted in hope and trust.
Voter engagement is about inspiring people to believe that their voices matter. It’s about empowering communities—particularly those who have historically been disenfranchised—to recognize the power they hold in shaping the future. At Spero Studio, we take this responsibility seriously. We see ourselves as social architects, not just running campaigns but creating spaces where marginalized communities feel seen, heard, and empowered.
Our goal isn’t just to win elections but to build long-lasting relationships that continue to inspire participation well beyond election day. The power of participation is not only about casting a ballot; it’s about shaping the narrative, lifting voices, and ensuring that the next generation understands the importance of their role in the democratic process. Together, we are building the future of voter engagement, one story at a time.