What We Do

Our ethos is refreshingly absent of buzzwords and manifestos— focused instead on culture-forward™ methodology and thoughtful design.

We are dedicated to creating engaging campaigns that mobilize people from all walks of life, specifically those who have traditionally been left out of conversations. We use industry leading technology to cut through the noise, reach new audiences and amplify their voices. 

Thought Partnership

We help clients change perceptions and ensure conversations remain relevant with their audience.

Messaging Strategy

We put a premium on creating resonant messages and delivering them precisely.

Creative Direction

We push beyond creativity to deliver relevance, emotion, and the “wow”.

Media & Campaigns

We are investment managers that have handled over $40MM in media planning and buying. 

Demonstrating The Power of Vote Tripling in Minority Communities

Historically, voter turnout in African-American communities has been low, with many residents feeling discouraged and disengaged from the political process. We worked in North Carolina, Texas, Georgia, and Florida to increase African-American voters, during the 2020 cycle. Voter turnout in these communities increased across each state in comparison to 2016.

Exploring what it means to authentically reach new audiences on behalf of The Motley Fool.

The Motley Fool is one of the nation’s leading financial and investing advice companies, founded in 1993. Since 2021, TMF has engaged Spero Studio to lead community engagement with Women, Black & Hispanic audiences, with the goal of understand their money mindset and investing behavior in order to better position The Motley Fool as a lifelong financial ally. TMF employs over 400 people worldwide.

Helping the nation’s leading association for Black finance and accounting professionals amplify their mission

NABA, Inc. is a nonprofit membership association dedicated to bridging the opportunity gap for Black Business Leaders in accounting, finance business, and entrepreneurship. Representing more than 200,000 Black Business Leaders in these fields, NABA advances its mission by providing education, resources, and meaningful career connections to professional and student members.