Redefining Family: Changing narratives for Black foster youth.

In 2021, Kidsave engaged Spero Studio to craft a campaign galvanizing Black families who are interested in creating relational permanency with Black foster youth. The resulting campaign, The EMBRACE Project, features a landmark Gallup Black Voices study and culminates in a national toolkit for adoption. The EMBRACE Project would not be possible without funding and support from The Dave Thomas Foundation for Adoption and the Leslie Alexander Foundation.