In Our Words
Shaping our work through fresh perspectives and lived experiences. Our voices drive the strategies that inspire change, creating lasting impact in every community we serve. Explore our latest insights below.
Engineering Truth in an Age of Misinformation
The Most Effective Message? Whichever One People Believe.
False narratives don’t spread by accident. They’re designed to shape public opinion, influence behavior, and create confusion. In an era where trust in institutions is declining, fact-checking alone isn’t enough to counter misinformation.
Winning with Trust and Authenticity
Spero Studio Named Finalist for Seven Reed Awards
In our first full election cycle, we have been recognized as a finalist for seven 2024 Reed Awards, including Best New Firm and multiple campaign wins. This recognition is a testament to the team we’ve built, the trust we’ve earned, and the momentum we’re carrying forward.
A Message from the CEO
Our Commitment to Hope and Action in Communications
We help clients build trust and foster hope in a world clamoring for meaningful change. From the day we opened our doors, our mission has been clear: to build power for disengaged and disenfranchised communities.
AI For Good
Harnessing The Power of Technology Without Compromising Your Organization’s Values
Generative AI is growing exponentially in every single field. 92% of Fortune 500 companies are adopting OpenAI’s technology. By becoming early adopters, campaigns and nonprofits can position themselves ahead of the curve, gaining a competitive edge with increased efficiency, innovation, and impact.
When the Political Landscape Shifts, Your Communications Should Too
The Cost of an Outdated Communications Strategy
Political shifts aren’t just a challenge, they’re an opportunity. Organizations that recognize when and how to evolve their messaging will maintain relevance and effectiveness, even in uncertain times.
Building Trust and Power: Countering Misinformation in Black Communities
The Most Effective Message? Whichever One People Believe.
False narratives don’t spread by accident. They’re designed to shape public opinion, influence behavior, and create confusion. In an era where trust in institutions is declining, fact-checking alone isn’t enough to counter misinformation.
