Our Methodology
Defining culture-forward™
Our culture-forward™ methodology is the platform we build upon to ensure we’re pushing the boundaries of how brands interact with their audiences. Our work is designed to create an immersive experience where our clients can cultivate a sense of belonging for their target audience, which in turn will manifest into tangible value for our clients.
Diversity is more than a trend. It requires action, comprehension, seeking out perspectives, and being purposeful – true allyship. Our work acknowledges diversity is beyond just race; it encompasses countless life experiences.
This is why the conventional “multicultural marketing” approach falls short.
In 2021, we developed our culture-forward™ methodology, in order to create ROI-driven work that is data-informed while still amplifying purpose. We sought to use this process to foster curiosity, bring about lasting change, and move our society forward.
We serve clients in Health Equity, Advocacy and Financial Services practice areas. At the heart of each project is a single concept: trust. People who don’t seek out medical advice, take advantage of key services, or use their vote may feel disconnected due to institutional mistrust, leading to apathy. This isn’t always the case; it’s often because they haven’t been invited to participate or are not being communicated to with empathy
Hence, we start by asking a crucial question: How might we help our clients be viewed as the most trusted, ethical and reputable allies on the civic, health care or financial journeys of our target audience?
Our methodology enables us to create campaigns that allow historically excluded communities to be seen, heard, understood and ultimately better served. We offer clients with an appetite for innovation the thought partnership of our dynamic senior strategists as we create narratives that dispel apathy and utilize our proprietary ad-tech that leverages 11.2 million data points in real-time to reach individuals and continually refine over 300 million unified user profiles within the United States.
Alongside crafting our methodology, we set out with the goal of reaching 100 million people nationwide, cross-client. We reached our goal within 12 months. Proof that our methodology was not only sound, but that we should take this show on the road.
Today, our culture-forward™ methodology is the platform we build upon to ensure we’re pushing the boundaries of how brands interact with their audiences. Our work is designed to create an immersive experience where our clients can cultivate a sense of belonging for their target audience, which in turn will manifest into tangible value for our clients.
Together, we can create a more 
world.