Our work ignites dialogue that fuels powerful social change.

We create campaigns that mobilize people from all walks of life, specifically those who have traditionally been left out of conversations. We stand behind clients who uplift African-American, Hispanic, and underserved populations, striving to create equity. 

Our expertise spans issue advocacy, health equity, and financial services and the public sector. Together, we drive transformative change.


Thought Partnership

We help clients change perceptions and ensure conversations remain relevant.


We put a premium on creating resonant messages and delivering them precisely.

Creative Direction

We play, explore, question, and apply more than the latest trend—we tie design back to strategy so the work performs as well as it delights.

Media & Campaigns

We are investment managers that have handled over $40MM in media planning and buying.

Our ethos is refreshingly absent of buzzwords and manifestos— focused instead on culture-forward™ methodology and thoughtful design.

Jenelle Coy

Founder & CEO

Blayne Connolly

Head of Account Management

Matthew Snyder

Senior Advisor

Rochelle Coy

Operations Manager

Adele McClure

Vice President, Issue Advocacy

Luis Martinez

Vice President

Lauren Kaufmann

Account Director

Lisa Nolan Frink

Account Manager

Natalie Jenkins

Account Manager

Lauren Smith

Account Manager

Desirae Lee

Account Executive

Ana Guzman

Graphic Designer

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Years Combined Experience
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Women Staff
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Diverse Staff
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Minority-Woman Owned

Demonstrating the power of vote tripling in the African American community

Historically, voter turnout in African-American communities has been low, with many residents feeling discouraged and disengaged from the political process. We worked in North Carolina, Texas, Georgia, and Florida to increase African-American voters, during the 2020 cycle. Voter turnout in these communities increased across each state in comparison to 2016.

Centering AI in the future of diversity in public policy

Since 2020, the Congressional Black Caucus Institute has engaged Spero Studio to bring programs, partnerships and initiatives to life. The CBCI Career Placement Initiative, powered by matchplicity®, matches corporations with a CBCI-vetted talent pool using forward-focused AI. True to its mission, CBCI stands ready to prepare the next generation of political leaders.

Making the world smarter, happier and richer with The Motley Fool

The Motley Fool is one of the nation’s leading financial and investing advice companies, founded in 1993. Since 2021, TMF has engaged Spero Studio to lead community engagement with Women, Black & Hispanic audiences, with the goal of understand their money mindset and investing behavior in order to better position The Motley Fool as a lifelong financial ally.

Together, we launched a custom curriculum and educational series for invest-ready audiences led by influencer Marsha Barnes of The Finance Bar to an audience of 250,000 Black women.

Advancing cancer health equity through policy with Amgen

In partnership with the Partnership to Advance Cardiovascular Health and Amgen, we kicked off National Minority Health Month with a virtual program to discuss the burden of cancer, disparities in diagnosis and treatment among Black Americans and the role policy plays in health equity. Guests included Congresswoman Sheila Jackson Lee, Congressman Donald Payne, Jr., Georgia State Rep. Billy Mitchell and more.

Redefining Family: Changing narratives for Black foster youth.

In 2021, Kidsave engaged Spero Studio to craft a campaign galvanizing Black families who are interested in creating relational permanency with Black foster youth. The resulting campaign, The EMBRACE Project, features a landmark Gallup Black Voices study and culminates in a national toolkit for adoption. The EMBRACE Project would not be possible without funding and support from The Dave Thomas Foundation for Adoption and the Leslie Alexander Foundation.

Together, we can create a more world.