Our work ignites dialogue that fuels powerful social change.
Spero Studio is an award-winning communications firm that is owned, led and staffed by women, people of color and millennials. We specialize in breakthrough campaigns that unite diverse audiences. Guided by our culture-forward™ methodology, we redefine how brands connect with their audiences, fostering meaningful change in perception and behavior.
Our expertise spans issue advocacy, health equity, and financial services and the public sector. Together, we drive transformative change.
Capabilities
Thought Partnership
Messaging
Creative Direction
Media & Campaigns
Our ethos is refreshingly absent of buzzwords and manifestos— focused instead on culture-forward™ methodology and thoughtful design.
Jenelle Coy
Founder & CEO
Matthew Snyder
Senior Advisor
Rochelle Coy
Operations Manager
Adele McClure
Vice President, Issue Advocacy
Luis Martinez
Vice President
Megan Cuesta
Group Account Director
Natalie Jenkins
Account Manager
Lauren Smith
Account Manager
Desirae Lee
Account Executive
Gia Claybrooks
Account Executive
Ana Guzman
Graphic Designer
Centering AI in the future of diversity in public policy
Since 2020, the Congressional Black Caucus Institute has engaged Spero Studio to bring programs, partnerships and initiatives to life. The CBCI Career Placement Initiative, powered by matchplicity®, matches corporations with a CBCI-vetted talent pool using forward-focused AI. True to its mission, CBCI stands ready to prepare the next generation of political leaders.
Making the world smarter, happier and richer with The Motley Fool
The Motley Fool is one of the nation’s leading financial and investing advice companies, founded in 1993. Since 2021, TMF has engaged Spero Studio to lead community engagement with Women, Black & Hispanic audiences, with the goal of understand their money mindset and investing behavior in order to better position The Motley Fool as a lifelong financial ally.
Together, we launched a custom curriculum and educational series for invest-ready audiences led by influencer Marsha Barnes of The Finance Bar to an audience of 250,000 Black women.
Advancing cancer health equity through policy with Amgen
In partnership with the Partnership to Advance Cardiovascular Health and Amgen, we kicked off National Minority Health Month with a virtual program to discuss the burden of cancer, disparities in diagnosis and treatment among Black Americans and the role policy plays in health equity. Guests included Congresswoman Sheila Jackson Lee, Congressman Donald Payne, Jr., Georgia State Rep. Billy Mitchell and more.
Redefining Family: Changing narratives for Black foster youth.
In 2021, Kidsave engaged Spero Studio to craft a campaign galvanizing Black families who are interested in creating relational permanency with Black foster youth. The resulting campaign, The EMBRACE Project, features a landmark Gallup Black Voices study and culminates in a national toolkit for adoption. The EMBRACE Project would not be possible without funding and support from The Dave Thomas Foundation for Adoption and the Leslie Alexander Foundation.
Together, we can create a more 
world.